Game Streaming: A Win-Win Situation for Everyone

Websites like Own3D.tv and TwitchTV witness most of their traffic around gaming events. However, these websites feature live video feeds of gamers playing popular video games any time, as well. Some of these gamers are just amateurs who like to show their gaming skills to other gamers while some actually belong to professional gaming teams, and are preparing for the next tournament.

Besides, gamers today are increasingly monetizing matches as live video game streaming offers them another way of earning money and making a living. Live video game streaming websites like Own3D.tv and TwitchTV have revenue sharing deals with professional gaming partners. The most common types of monetization include ads, subscriptions and pay per views.

TwitchTV for instance, has a revenue sharing plan where they sell ads on the gamer's stream and the profits earned are split between them. TwitchTV also includes automatic transcoding, where viewers can flip between a variety of quality settings, based on their connection. Besides that partners also get early access to latest technology from Twitch as well as the ability to test out new features.

The companies are also on the winning side. Zvetan Dragulev, Own3D.tv CEO explained that they get 90 percent of their video views from pro-gaming teams and events that pull in higher CPM rates as compared to traditional user generated live video streams. Besides that, advertisers also love the fact that they are catering to a well defined audience. So everyone's happy - well, no one's happier than the gamers would be my guess!

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